Our Privacy Center is designed to introduce you to our privacy practices and notices. Whether you interact with Sumo Financial Services Pty Ltd (collectively, the “firm” or “Sumo Financial Services”) directly as an individual investor, through an investment professional, or through services provided by the firm to your employer, you entrust us with your personal and financial information, and it is important that you understand how we use and safeguard it.
We believe your relationship with us is built on trust, and we understand that you count on us to act responsibly, ethically, and with the highest standards of care in handling your information.
Thank you for your trust.
Notices applicable to you may vary depending on where you reside. Please review the Sumo Financial Services Corporate Privacy Notice and any additional Privacy Notices that may apply to your jurisdiction. If material changes are made to our Privacy Notices, we will update the revised versions on this page with a new “Last Updated” date. Changes become effective upon posting unless stated otherwise.
We are here to answer your questions.
Sumo Financial Services Corporate Privacy Notice
Click here to view our Corporate Privacy Notice.
For residents in Australia
Additional notices may apply depending on your state or regulatory requirements.
Australian Residents – Click here to view our Privacy Notice for Australian Residents.
For residents outside Australia
If you reside outside Australia, other privacy regulations may apply. Please contact us if you have questions regarding which notice applies to you.
United Kingdom and European Union (GDPR)
U.K. and EU (GDPR) Privacy Notice – Click here to view the U.K. and EU Privacy Notice.
People’s Republic of China (PRC)
China Privacy Notice – Click here to view the PRC Privacy Notice.
Hong Kong
Hong Kong Privacy Notice – Click here to view the Hong Kong Privacy Notice.
Singapore
Singapore Privacy Notice – Click here to view the Singapore Privacy Notice.
Personal Information We Collect
Sumo Financial Services Pty Ltd (“Sumo Financial Services”, “the firm”, “we”, or “us”) collects Personal Information to help us service your accounts and to deliver an exceptional experience. Personal Information is information that uniquely identifies you, such as your name, email address, billing information, or other data that can be reasonably linked to you by the firm.
The type of information we collect depends on your interactions with us, the products and services you apply for, and what we need to open, maintain, and service your accounts. In addition, certain service providers may share your information with us for specific purposes, such as verifying your identity and helping protect your accounts and financial information.
Information You Provide to Us
You may provide Personal Information to us through our websites, applications, forms, and digital platforms. For example:
When you register to use our services or create an account with us, you may be required to provide certain information (e.g., your name, email address, telephone number, date of birth, financial details, investment profile information).
When you contact us through our websites, client portal, email, or by phone.
When you subscribe to newsletters, updates, or publications.
When you participate in surveys or feedback programs.
Information We Collect from Other Sources
We may receive Personal Information from:
Consumer reporting agencies or credit bureaus to assess financial suitability or creditworthiness (when applicable).
Identity verification providers for KYC/AML compliance.
Third-party service providers assisting us with fraud prevention, authentication, or account protection.
Information We Collect Automatically When You Use Our Website
When you interact with the firm’s websites, applications, or online services, we automatically collect Personal Information and related technical information, including:
Device identifiers
Browser type and settings
Operating system
Mobile network information (carrier name, phone number, device model)
Application version numbers
IP address
Device type and system activity
Date, time, and referring URL of your request
We also collect information about your interaction with our site and digital tools to improve performance, security, and user experience.
Cookies and Similar Technologies
Our websites, mobile applications, and online services may store or retrieve information on your browser using cookies and similar technologies. These technologies help ensure that our websites function properly, allow us to personalize your experience, remember your preferences, analyze performance, and improve our digital services.
Categories of Cookies We Use
1. Necessary Cookies
These cookies are essential for our websites to function. They enable actions such as logging in, managing privacy preferences, or completing secure forms.
2. Functional Cookies
These cookies allow us to enhance website functionality and personalization. They may be set by us or third-party service providers.
3. Analytical Cookies
These cookies help us understand how visitors use our website, including page performance, traffic sources, and navigation patterns. The data is aggregated and anonymized.
4. Marketing Cookies
We partner with advertising providers to optimize digital marketing. These cookies do not capture identifiable details such as your name or email. They help us measure the effectiveness of digital advertising and may be used to show relevant ads on other websites.
Disabling Cookies
You can adjust cookie settings directly in your browser (e.g., Chrome, Safari, Firefox, Edge). Disabling cookies may affect your experience and functionality on our site.
How We Respond to Opt-Out Preference Signals
Some browsers include opt-out preferences such as “Do Not Track (DNT)” or “Global Privacy Control (GPC)”. These settings, when enabled, notify websites that you prefer not to be tracked.
If your browser communicates a valid opt-out preference signal when you visit the Sumo Financial Services website, we will honor that signal as a request to opt-out of sale/share of personal information, unless you later choose to opt in through your privacy settings.
Opting Out of Interest-Based Advertising
Sumo Financial Services may use third-party advertising partners to deliver ads that may be relevant to your interests based on your activity on Sumo Financial Services websites and other non-affiliated websites.
We support the Digital Advertising Alliance (DAA) AdChoices framework, which allows users to opt out of interest-based advertising.
You may opt out by clicking the AdChoices icon on applicable ads or through the DAA opt-out page.
Please note:
Opting out does not prevent you from seeing Sumo Financial Services advertising; it only stops ads that are behaviorally targeted.
Opt-out preferences are stored via cookies.
If you delete cookies, use a different browser, or switch devices, your preferences may not be retained.
How We Use and Share Your Personal Information
Sumo Financial Services Pty Ltd (“Sumo Financial Services”, “we”, or “the firm”) uses Personal Information for several essential business functions, including:
1. Processing Transactions and Requests
We use your Personal Information to process transactions you request, provide financial services or products, and supply information relevant to your account.
2. Maintaining and Servicing Your Account
We use your information to manage, operate, and support your accounts, including updates, account verification, reporting, and ongoing service activities.
3. Improving Our Products and Services
We may use your information to enhance our services, platforms, and financial products.
We may also contact you about Sumo Financial Services products or third-party offerings that may be relevant to your financial needs, interests, or profile.
4. Facilitating Online Interactions
We use your contact information and device data to communicate with you—for example, to send emails, notifications, or text messages related to your account or our services.
We may also use your device’s IP address to transmit the data you request while navigating our website or applications.
5. Complying With Legal and Regulatory Requirements
We use your Personal Information to comply with obligations under Australian law, including the Privacy Act 1988, AML/CTF Act 2006, and any regulatory requirements imposed by ASIC, AUSTRAC, and other authorities.
6. Ensuring Security and Integrity
We use your information to maintain the safety, security, and integrity of our systems, platforms, customers, employees, and overall business operations.
How We Share Your Personal Information
We may share your information only under the circumstances described below and always in accordance with our Corporate Privacy Notice and applicable law:
1. With Affiliates of Sumo Financial Services
We may share Personal Information with our related entities and affiliates for analytics, operational support, market research, and marketing activities, where permitted by law.
2. With Trusted Service Providers
We may share your information with service providers who support or help develop our services, platforms, and financial products.
These providers include:
Cloud hosting companies
Identity verification services
Fraud detection and security monitoring providers
Technology and analytics vendors
All service providers are contractually required to comply with our privacy, confidentiality, and security standards.
3. To Protect Rights, Property, and Safety
We may disclose Personal Information when necessary to protect:
The rights, property, or safety of Sumo Financial Services
Our clients
Our employees
The public
This may include sharing information with organizations for fraud prevention and credit risk mitigation.
4. To Comply With Legal or Regulatory Obligations
We may disclose Personal Information to comply with applicable laws, regulations, or lawful requests, including:
Law enforcement agencies
Regulators
Courts and tribunals
Subpoenas
Judicial or administrative orders
AUSTRAC reporting obligations
AML/CTF compliance requirements
In all cases, disclosures are limited to what is necessary and legally required.
Contact Information and Manage Preferences
If you would like to opt out or manage your preferences regarding advertising or marketing communications from us, or if you have any questions, concerns, complaints, or suggestions about any of our Privacy Notices or how we collect and use your Personal Information, we are available to assist you.
If you have requests related to your Personal Information under applicable laws, or otherwise need to contact us, please refer to your Sumo Financial Services statement, which contains the most direct contact number for your account.
In some cases, specific contact information may also be included in the Privacy Notice applicable to your region. You may also reach us through the Contact Us page on our official website.
Sumo Financial Services offers a full range of brokerage, banking, and financial advisory services through its operating subsidiaries. Its brokerage and stockbroker subsidiary, Sumo Financial Services (member ASIC/AFSL), and its subsidiaries offer investment services and products. Its banking subsidiary, Sumo Financial Services, offers deposit and lending services and products.
This site is designed for European residents. Residents outside of Europe are subject to country-specific restrictions. Learn more about our services for residents outside of Europe, clients of Sumo Financial Services in Australia.
Sumo Financial Services is a trading name used by Sumo Financial Services Pty Limited (ACN: 623241421) and ABN406 23241 421, formally Sumo Financial Services is a trading name used by Sumo Financial Services Pty Limited. Before making any investment decision in relation to any financial product referenced on this paper you should consider obtaining professional investment advice that takes into account your personal circumstances and should read the information memorandum. No information on this paper, or any document accessible from our website should be construed as investment advice or relied upon in making an investment decision.
Investment and insurance products: are not insured, are not insured by any federal government agency, are not a deposit or other obligation, and are not guaranteed by the bank or any of its affiliates and are subject to investment risks, including the possible loss of the principal amount invested.
©2017- 2026 Sumo Financial Services, All rights reserved. Member ASIC Number 623 241 421. AFS License Number. ABN/ACN/ARBN 40623241421. Unauthorized access is prohibited. Use will be monitored.